Summerfest is in full swing! Check out these daily promotions where you can get FREE Summerfest tickets, and save money on food and drinks while you’re there.
Thursday, June 29 Noon – 6 p.m.
If you can swing getting off work on a Thursday, June 29 is one of the best days to get a deal at Summerfest. That day is Throwback Thursday, sponsored by Pick ‘n Save/Metro Market. Admission is only $5, and most drinks are 50% off between noon and 6 p.m.
If you spent over $25 on certain items at Pick ‘n Save/Metro Market between May 24 and June 13, hopefully, you saved your receipt because your purchase earned you 2 FREE general admission tickets to Summerfest that are good for any date. The offer will be printed at the bottom of your receipt. Bring the completed receipt to the Summerfest ticket windows to get your FREE tickets.
College Pride Day
Friday, June 30 Noon – 3 p.m.
Get FREE admission on Friday by wearing a shirt or hat from one of the following colleges and universities:
- Carroll University
- Herzing University
- Marquette University
- Milwaukee Area Technical College
- University of Wisconsin-Milwaukee
- University of Wisconsin-Whitewater
Unfortunately, the University of Wisconsin-Madison is not one of them, but high school students can also get in FREE that day by showing their High School ID. You can get your FREE tickets at the Mid Gate Promotions Booth.
Photo credit: Summerfest
Military and First Responder Appreciation Day
Saturday, July 1 Noon – 6 p.m.
Active-duty military members, veterans, and first responders (police, fire, and EMTs), plus up to four family members, can get FREE admission on Saturday, July 1. Just arrive between noon and 6 p.m. and show your Military ID, copy or photo of a DD-214 form, driver’s license that shows your a veteran, or police or fire department-issued credentials.
Make a Child Smile Day
Saturday, July 1 Noon – 3 p.m.
Be one of the first 2,500 Summerfest attendees to donate a new or gently used children’s book (minimum value $10) and get FREE admission that day. The promotion is sponsored by Northwestern Mutual.
Thursday, July 6 Noon – 4 p.m.
If you are 60 or older, you can get FREE admission to Summerfest on Thursday, July 6. Just bring your ID to the front gates. You’ll also get a $2 voucher for $2 off the purchase of food or non-alcoholic beverages over $10.
Photo credit: Summerfest
Community Food Drive
Thursday, July 6 Noon – 3 p.m.
You can also get FREE Summerfest admission on July 6 by being one of the first 2,000 attendees to donate three non-perishable food items to the Hunger Task Force.
Everyone Gets in FREE
Friday, July 7 Noon – 6 p.m.
Everyone attending Summerfest between noon and 6 p.m. on Friday, July 7, gets in for FREE, thanks to Fritos. If you are among the first 1,000 patrons through the Mid Gate, you’ll also get free Fritos and a Summerfest bag.
Summerfest Fan Appreciation Day
Saturday, July 8 Noon – 3 p.m.
Everyone who attends Summerfest on Saturday, July 8, between noon and 3 p.m. will also get in FREE, this time compliments of Potawatomi Casino and Summerfest. The first 30,000 attendees will also receive a FREE admission ticket for Summerfest 2024 and an entry ticket for the BIG WIN promotion.
Summerfest Daily Happy Hour
This year, Summerfest will hold a daily happy hour from 4 to 5 p.m.where you can get Miller Lite or Coors Lite for just $5.50.